the words of Rob Emanual, President Barack Obama’s Chief of Staff, who told a reporter, “Never let a serious crisis go to waste“. This is the advice I give to charitable fundraisers staring at a service crisis, summer slump in revenue or budget cuts. Crisis can be an opportunity for your organization if you take decisive steps.
Month: June 2010
Direct Mail and Major Gifts: What is the biggest mistake in fundraising?
Asking multi-millionaires for $25 bucks... Roy C. JonesFundraising is always difficult, but when you are considering gifts with five, six, and even, seven figure checks the task can sometimes seem gargantuan. Some development folks are prone to only use the mail to...