It is very difficult to take a donor who has been giving just $1,000 and upgrade them to $25,000, even if you know they have the money. You have to move donors to higher giving levels incrementally, one rung at a time.
Month: April 2011
Estate Planning Can Change Your World!
According to authors Paul Schervish and John Havens, Americans over the next 40 years will donate to their favorite charities at least $6 trillion through bequests and other estate planning vehicles. In spite of the recent economic downturn, there is an overwhelming...