As the chief development officer you must empower your board with the knowledge to raise funds (even if they think they already know it all). You must create an environment that is focused on creating new revenue, instead of simply cutting the old spending.
Month: March 2012
WARNING. WARNING. WARNING. Beware of the major gift gurus “secret lists”
Major gift “specialists” who peddle their “black book” are a dime a dozen. I call them butterflies and bumble-bees because they move from flower to flower (organization to organization) and sting a bunch of people along the way.
The 50-10-3 Rule of Major Gift Work
Building real relationships with donors does not happen because by Facebook or by email or by a direct mail letter. Those channels are simply tools. Friendships are built only one way. They happen one-on-one, face-to-face.