Direct marketing today messages focus on the donors’ data, giving history and areas of interest to tailor communications to each individual or groups of groups who share particular interests. Annual planning for channel integration creates communications to actionable...
Month: July 2014
The Shinny New Thing in Fundraising… INTEGRATION
Integration is the shinny new thing in fundraising. Integration builds upon the advertising technology pioneered in the 70’s and 80’s we called direct response marketing (DRM). Direct advertising is based upon creating a process to communicate directly with the...