Roy Jones continues his discussion with Dr. Candace Gregory on Capital Campaign Donors. You’ll learn some big secrets to success in working with capital campaign donors: getting the meeting, scripting the conversation, determining the ask amount and making the ask.
Capital campaigns
Get Fundraising Fit! Kick Starting Your Capital Campaign
Roy Jones talks with Dr. Candace Gregory about how to get a capital campaign started. You’ll learn quick start tips for setting goals, building your gift table and developing a winning script for landing capital campaign leadership gifts.
Can a Capital Campaign Hurt Your Non-profit?
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.
Major Gifts & Capital Campaigns- Not The Same
Capital campaign donations usually happen from people outside the charity’s donor base. That is right… new donors.