Roy Jones is back with special guest Janet Copland to dive deeper into the science of getting donor results. This episode will outline the strategy for direct mail campaigns and how to integrate digital media.
fundraising
5 Rules for Hiring The Right Fundraiser
Every day your organization goes without an unfilled fulltime fund development position you are losing money.
Six Fundraising Steps for Planning Your New Year
Remember, donors do not give to case statements… they give to people. More specifically, they give to people who are listening to them and are able to identify needs that touch the donor’s heart
Do You Have A Heart For DONORS?
I sat with another precious family today. I’ve met with more than 100 supporters over the last 12 months. I asked them if they knew how many consecutive years they'd been giving. They shook their heads no. I told them "27 years... thank you. You are so special to us!"...
The Biggest Mistake in Fundraising
“For clinking money, you can shake the can. For folding money, you should go ask for it. “
Can a Capital Campaign Hurt Your Non-profit?
Most nonprofits, like Sweet Briar, do not consider the fact that capital campaigns can hurt your annual fund and general operating budget, especially if annual fund donors are being targeted for a large percentage of the capital gifts. With nearly $200 million raised in Sweet Briar’s case, they learned the hard way that capital campaign donors will rarely give “twice” or release “restrictions” to pay for overhead and operations.
A Few Reasons Why Small Charities Stay Small….
Bottom line, there is a cost to acquire a new donor and, as importantly every new donor has lifetime donor value to the charity. Charities must be willing to invest in growth.
The 5 Biggest Tips for Boosting Donations
Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.
Up The Creek Without a “strategy”?
Does your charity have a FUNDRAISING STRATEGY? I am often surprised talking to nonprofits at how many fundraisers are just begging without any real plan. One thing is for certain, I didn’t get into this business just to be a beggar. Your charity needs a fundraising...
“New, New” Donors Drive Growth and Revenue
The “New-New” donor is the person who gives in multiple channels to their favorite charities. They give higher average gifts and more frequently.