Internet giving continues to climb, but I contend it is because the other channels are driving traffic to web giving pages, and not because the other channels are lying in a ditch on the information highway.
internet fundraising
What The “Internet Gurus” Are NOT Telling You About Fundraising
When people give on line it is no more about the technology as saying when people give in the mail it is because of the paper.
4th Quarter Check List – Pump Up Your Digital RIGHT NOW!
Most people are shocked to hear that I recommend spending a minimum of 10% of their overall marketing budget on SEM preparing for the last week of the year! That’s right. If you are spending $100,000 annually on (non-staffing) fundraising and development costs at least $10,000 should be ear marked in the 4th quarter for promoting your web site through search engine marketing and digital techniques. And yes, if you are spending $1 million a year on fundraising and marketing costs, then at least $100,000 should be earmarked for 4th quarter search engine marketing.