The colorful Lee Atwater was right about one thing that applies to our era today, “listen to your donors”. Donors today are telling you they want more options for giving. We call it integration, but it is critical to give your supporters multiple options for driving them to make their next gift.
non-profit
Don’t Let “Buddy The Elf” Fix Your Website in December
Successful marketing, even with websites, is about minimizing risk to increase opportunity. Remember, if you are like most charities, half of your annual income is at risk. So even if Buddy The Elf has a great idea to make your website more Christmassy… put Buddy in the mail room and keep him away from the computer screen.
Are You Ready for the Golden Week? 8 Steps To Safeguard Your Year-end Fundraising
The best development leaders bear down during the months of November and December to insure that the last week of the year is the most profitable 7-days of the calendar year.
How 100 Cups of Coffee Could Save Your Charity
…a remarkable difference in income occurs by meeting with your financial partners… I personally met with 117 families over the last 12 months. Thanked them for their support. Listend to why they give and then tailored and “ask” based upon their desires, not mine.
Are You Listening To Your Supporters?
development professionals have to take precautions to ensure that your activitity is not just about the numbers… The real question is whether or not they are listening to the needs of their supporters.
Are you preparing your Christmas “check list” in August?
In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your charitable organization. Merry Christmas!
Tee Up Your Next Major Gift ASK: Create personalized video messages from the field
You probably can’t do this for your entire donor base, but imagine how great your donors will feel when your CEO or board chair sends them a personal video greeting and message of thanks from the site of one of your projects.
Are YOU Business Partners With Your Major Donor?
great major gift fundraisers understand that those writing the checks are ultimately their business partners.
Do Your Supporters Have a WISH LIST?
Most charities spend a lot of time telling their major donors and supporters about their "wish lists". The things their charity wants to do if donors would just write them a check. However, the secret to securing more major gifts is NOT telling your supporters your...
What The “Internet Gurus” Are NOT Telling You About Fundraising
When people give on line it is no more about the technology as saying when people give in the mail it is because of the paper.