Roy C. Jones

Rainmaker Fundraising Podcast

High impact interviews with top fundraisers and nonprofit leaders, from hosts Roy Jones, CFRE, and Andrew Olsen, CFRE.


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Integrated approach raises $20+ Million for Freedom Alliance

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We recently sat down with Tom Kilgannon, President of Freedom Alliance

Freedom Alliance is a nonprofit organization founded to support our nation’s combat wounded and deployed troops and their families. One of their greatest contributions to the military community is their scholarship fund for the dependents of military personnel who have been severely wounded or killed in combat. To-date, Freedom Alliance has given out $20 Million in college scholarships to the dependents of America’s fallen and injured heroes. 

In our conversation with Tom about Freedom Alliance’s fundraising strategy and how they achieved this huge accomplishment of funding $20 Million in scholarships, here are some of the great insights Tom shared:

  1. An integrated approach to fundraising allows them to speak to each donor in the way that donor needs to hear the message in order to inspire generosity in their hearts. 
  2. Some fundraising offers / asks for support work better in-person, while others work better at major events, and even still, some messages resonate best when delivered via direct mail or email. You need to activate all viable channels to drive the greatest return for your organization. 
  3. The more you listen to your donors — to truly understand — not just to respond, the more likely you are to secure major investments from your supporters and investors.
  4. During the pandemic, they were able to activate significant support for the organization and those they support by regularly engaging donors, checking in on their supporters’ needs, and sharing stories of impact. 
  5. Focus on your donors’ needs and desires, and let those items drive how you engage and approach giving opportunities. 
  6. How you can use events strategically to make an initial donor contact, then build relationship over time via more personal engagement. 

Tom shares some great insights in this episode on how this organization is making a huge impact for America’s veterans and their families, alongside thousands of incredibly generous donors. 

Your mission is critical. Your resources are finite. You need a partner that can deliver customized, scalable, and relevant donor communications that increase response and maximize net long-term revenue for your cause. 

You need Altus Marketing.

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What Others Are Saying On iTunes About The Rainmaker Fundraising Podcast

"REAL, down-to-earth discussions..."
"Now you can stop going to events where people puff out their chests, often telling lies about how they closed this major gift or that one. Instead, just listen to this podcast. Finally, you can hear REAL, down-to-earth discussions from the best frontline fundraisers about ‘rainmaking’ – thanks to Andrew and Roy. This is a must-listen for anyone who is serious about making tremendous impact."
Nov 20, 2018
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"Finally, someone who not only understands major gifting in theory, but who brings a fully orbed view that they’ve actually applied in the blocking and tackling of MG work! The metrics given are legitimate because I personally employ very similar metrics and I know that these metrics work and are viable. The hosts bring substance coupled with practicality and years of proven experience. Finally, they’re versed on growing the entire donor pipeline from acquisition through legacy giving which is refreshing. This podcast is worth your time and can improve your skills whether you’re a proven professional fundraiser with decades of success or someone who’s just starting out and is hungry for growing generosity and closing deals."
Dec 17, 2018
"Andrew and Roy are two fundraising pros..."
"Andrew and Roy are two fundraising pros who’ve rounded up leaders across the spectrum to share ideas and insights gained from years of experience in the nonprofit space. This is a great podcast for anyone looking to better understand the many facets of fundraising. Enjoy!"
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About the Podcast

In the Rainmaker Fundraising Podcast, co-hosts Andrew Olsen, CFRE and Roy Jones, CFRE provide an in-depth look at fundraising and donor trends and opportunities in the nonprofit industry. Featuring interviews with leading authors and other industry experts, the podcast explores topics relevant to those in nonprofit leadership who strive to sharpen their skills, grow their teams, and maximize their impact in the world. The Rainmaker Fundraising Podcast is brought to you exclusively by Newport ONE.