Direct response major giving (DRMG) may look similar to traditional major gifts programs. Both strategies use face-to-face meetings and relationship building to cultivate a major gift, but their are stark differences.
Month: January 2012
It’s That Time Again… New Year’s Goal Setting for Your 2012 Fundraising
Unlike most people who call themselves “fundraising counsel” I am not one who wastes a lot of time with grandiose vision papers and colorful case statements. Every January I encourage charities to spend more time on practical, actionable events rather than writing beautiful superfluous words about their organization and cause.