If you build the relationship, the money will follow…if your contact with the donor is only about money it will not succeed. You major gift program consists of hundreds of individual donor plans.
Month: February 2012
The Challenge…. 168 letters a year
Remember, the charity that gets the donation each day is the one that is “top of mail box”. Which letter each day will get the donors attention… and touch their heart? To quote a famous civil war general, “He who get’s there the firstest with the mostest wins…”