In the month of December, one thing is for sure… if your donor knows that “you a making a list and checking it twice and that you’ll find out soon who’s naughty or nice” they are going to make sure that there is a gift under the tree at your charitable organization. Merry Christmas!
Month: August 2013
Your Fundraising Program Should Begin AT THE END
The first question every development professional must ask is how many donors who gave last year have not given this year? In other words, how many supporters have lapsed?