Most organizations use "ask handles" (sometimes called an "ask table") in order to do upgrade giving through their direct mail fundraising. When the economy is good most charities will use the donor previous highest gift to calculate the three or four ask amounts...
Month: May 2010
Are Major Gifts Still Sitting on the Table?
In a challenging economy the best way to improve your net revenue is to identify your top one hundred annual fund donors and GO VISIT THEM. All major donors begin their relationships with a charity by giving just 20 bucks. The key to growing revenue is to identify...
